Privacy Policy

Last Updated: January 2026

Here For The Beer ("we," "us," "our," or "Company") operates the hereforthebeer.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its content, functionality, and services offered.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website. By accessing and using hereforthebeer.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We collect information in the following ways:

• Personal Information: When you interact with our website, we may collect your name, email address, phone number, and postal address.
• Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
• Cookie Data: We collect information through cookies and similar tracking technologies (see Cookie Policy section).
• Usage Data: We track how you interact with our content, including clicks, time spent on pages, and navigation patterns.
• Device Information: We may collect device identifiers, geolocation data (with your consent), and device characteristics.

How We Use Information

We use the information we collect for the following purposes:

• Affiliate Tracking: To track referrals to partner casinos and gambling sites, and to calculate affiliate commissions accurately.
• Analytics: To analyze website performance, user behaviour, and traffic patterns using tools such as Google Analytics.
• Site Improvement: To enhance user experience, optimise website functionality, and identify technical issues.
• Marketing Communications: To send you promotional content, newsletters, and updates (only with your consent where required).
• Legal Compliance: To comply with UK gambling regulations, GDPR obligations, and other legal requirements.
• Fraud Prevention: To detect and prevent fraudulent activity and protect against misuse of our website.

Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your experience. Here are the types of cookies we use:

• Essential Cookies: Necessary for website functionality, security, and performance.
• Analytics Cookies: Track user behaviour and website performance (e.g., Google Analytics).
• Affiliate Cookies: Monitor referral traffic to partner casinos and track affiliate conversions.
• Marketing Cookies: Used to deliver targeted advertising and measure campaign effectiveness.
• Third-Party Cookies: Set by partner websites and advertising networks.

Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality. You can also opt out of Google Analytics by visiting the Google Analytics Opt-Out Browser Add-on page.

Third-Party Links

Our website contains links to third-party websites, including online casinos, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. These third parties operate independently and may collect, use, and share your personal data according to their own privacy policies.

We recommend reviewing the privacy policies of any third-party websites before providing your personal information. Your use of third-party sites is at your own risk and subject to their terms and conditions.

Your Rights

Under UK data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct inaccurate or incomplete information.
• Right to Erasure: You can request deletion of your personal data, subject to legal limitations.
• Right to Restrict Processing: You can request that we limit how we process your data.
• Right to Data Portability: You can request your data in a portable format for transfer to another organisation.
• Right to Object: You can object to our processing of your data for marketing or profiling purposes.
• Rights Related to Automated Decision-Making: You have rights concerning decisions based solely on automated processing.

To exercise any of these rights, please contact us using the details provided in the Contact Us section. We will respond to your request within 30 days (extendable to 90 days for complex requests) in accordance with UK GDPR requirements.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law:

• Account Information: Retained for the duration of your use of our services and for a reasonable period thereafter for record-keeping and legal compliance.
• Analytics Data: Typically retained for up to 26 months.
• Affiliate Tracking Data: Retained as necessary to calculate and verify affiliate commissions, typically 12–24 months.
• Marketing Data: Retained until you unsubscribe or withdraw consent.
• Legal/Compliance Data: Retained as required by gambling regulations and UK law, typically 5–7 years.

Where data is no longer required, we will securely delete or anonymise it. If you request deletion, we will remove your data unless we are required to retain it for legal or regulatory reasons.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Here For The Beer
Email: [email protected]
Website: hereforthebeer.co.uk

We will aim to respond to all privacy enquiries within 14 business days. If you believe we have violated your privacy rights, you may also file a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

This Privacy Policy is effective from January 2026 and will be reviewed and updated as necessary to reflect changes in our practices, technology, and legal requirements.